Hydrogen in Motion

Canada | Autonomy & Unmanned Systems

Team: 10-50 Funding: Private

Lightweight, modular hydrogen energy storage system for unmanned systems (UxS)

NATO DIANA 2026 Cohort
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Technology DC Value Prop Market Analysis Target Buyers Conversation Playbook Partnership Map Emerging Applications One-Pager
Technology Deep Dive

What They Built

Hydrogen in Motion's core technology is a lightweight, modular hydrogen energy storage system for unmanned systems (UxS), utilizing a proprietary graphene-based nanomaterial for conformable, low-pressure H₂ storage tanks.

How It Works

The technology works by leveraging the unique properties of graphene-based nanomaterials to selectively attract and store hydrogen under ambient temperature and low pressure, providing twice the hydrogen in the same volume at half the cost.

Key Differentiators

Hydrogen in Motion's technology differentiates itself from alternatives through its lightweight, modular design, and the ability to store hydrogen at low pressure, making it ideal for unmanned systems.

Technology Readiness

The technology is currently at a Technology Readiness Level (TRL) of 5-6, with proof-of-concept projects and applications being demonstrated through collaborations with partners.

Data Center Value Proposition

Why DC Operators Should Care

Defense and government buyers should care about Hydrogen in Motion's technology because it has the potential to revolutionize the energy storage capabilities of unmanned systems, enabling longer-endurance missions and increased operational flexibility.

Use Cases

Specific defense and dual-use applications for Hydrogen in Motion's technology include unmanned aerial vehicles (UAVs), unmanned ground vehicles (UGVs), and energy storage systems for military bases and forward operating bases.

Integration Points

The technology integrates with existing defense systems and infrastructure through its modular design, allowing for easy integration with various unmanned systems and energy storage applications.

Cost / ROI Framing

The cost of Hydrogen in Motion's technology is expected to be significantly lower than traditional hydrogen storage solutions, providing a strong return on investment (ROI) for defense procurement.

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Market Analysis

Total Addressable Market

The total addressable market (TAM) for Hydrogen in Motion's technology includes the global unmanned systems market, as well as the energy storage market for military bases and forward operating bases.

Current Alternatives

Current alternatives to Hydrogen in Motion's technology include traditional hydrogen storage solutions, such as compressed gas and liquid hydrogen, as well as other solid-state hydrogen storage technologies.

Competitive Landscape

The competitive landscape for Hydrogen in Motion's technology is relatively new, with a few startups and research institutions working on similar solid-state hydrogen storage solutions.

Growth Drivers

Growth drivers for Hydrogen in Motion's technology include the increasing demand for unmanned systems, the need for more efficient energy storage solutions, and the growing adoption of renewable energy sources.

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Target Buyers

Buyer Personas

Target buyer personas include program managers, procurement officers, and engineers working on unmanned systems and energy storage projects within defense ministries, primes, and agencies.

Target Companies

Specific target organizations include the US Department of Defense, the Canadian Department of National Defence, and major defense primes such as Lockheed Martin and Boeing.

Relevant Sessions

Relevant conferences and events for Hydrogen in Motion's technology include the annual Association for Unmanned Vehicle Systems International (AUVSI) conference, the Defense Energy Summit, and the NATO Defense Innovation Accelerator for the North Atlantic (DIANA) program.

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Conversation Playbook

Opening Lines

Conversation opening lines for networking include: 'How do you see unmanned systems evolving in the next 5 years?', 'What are the biggest challenges you face in energy storage for military applications?', and 'Have you considered the potential of solid-state hydrogen storage for your unmanned systems projects?'

Key Questions to Ask

Discovery questions to ask prospects include: 'What are your current energy storage solutions for unmanned systems?', 'How do you see the demand for unmanned systems evolving in the next 5 years?', and 'What are the key performance metrics for your unmanned systems projects?'

Objection Handling

Objection: 'We're not interested in new technologies.'
Response: 'I understand that change can be challenging, but our technology has the potential to revolutionize energy storage for unmanned systems, providing significant cost savings and increased operational flexibility.'

Follow-Up Email Template

Follow-up email template after initial meeting: 'Dear [Prospect], I wanted to follow up on our meeting last week and thank you for your interest in our solid-state hydrogen storage technology. I'd be happy to provide more information and answer any additional questions you may have. Please let me know if you'd like to schedule a follow-up meeting or discussion.'
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Partnership Map

Complementary DIANA Companies

Complementary companies within the DIANA cohort include companies working on advanced materials, energy storage, and unmanned systems.

Industry Partners

Potential industry/defense partners outside DIANA include companies working on unmanned systems, energy storage, and renewable energy.

Cross-Sell Opportunities

Cross-sell opportunities with other DIANA companies include partnering on unmanned systems projects, co-developing energy storage solutions, and collaborating on advanced materials research.

Emerging Applications

💡 Creative Application Angle

A novel application angle for Hydrogen in Motion's technology is using it as a power source for underwater unmanned systems, enabling longer-endurance missions and increased operational flexibility in maritime environments.

Why This Matters

This creative angle matters strategically because it has the potential to enable new capabilities for naval forces, such as extended surveillance and reconnaissance missions, and increased presence in contested waters.

Technical Insight

A non-obvious technical insight about Hydrogen in Motion's technology is that the graphene-based nanomaterial used in their storage tanks has the potential to be used in other applications, such as energy storage for electric vehicles and renewable energy systems.

Partnership Angle

The best partnership approach for DIANA ecosystem is to collaborate with companies working on advanced materials, energy storage, and unmanned systems to co-develop and integrate Hydrogen in Motion's technology into existing defense systems and infrastructure.

Elevator Pitch

Hydrogen in Motion's solid-state hydrogen storage technology revolutionizes energy storage for unmanned systems, enabling longer-endurance missions and increased operational flexibility.

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